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Vibrant Rebranding of Del Rio Brewery: Branding Magic Meets Mexican Heritage & Craftsmanship!


Welcome to the captivating world of flavor & heritage by way of Design Magic brought to you by us at PrintCo Direct! We are thrilled to share the remarkable journey of rebranding Del Rio Brewery beer cans. Collaborating with our esteemed client, AvoSalc, a renowned fresh avocado distributor in Southern California, we embarked on a creative endeavor to redefine Del Rio Brewery's identity, capturing the essence of their Mexican roots and crafting an enticing visual narrative. Join us as we take you on a journey through our research, custom illustrations, and unwavering support, all aimed at creating something cool, unique, and truly memorable.

Research and Understanding:

We believe that at the heart of any successful rebranding lies extensive research and a profound understanding of the company's culture and vision. Our dedicated team invested extensive time and effort to understand the essence of Del Rio Brewery, unraveling the stories behind each brew. We conducted thorough market research, diving into consumer preferences and trends while honing in on the vibrant flavors of Mexico. Our goal was to create a brand experience that not only resonated with the target audience but left a lasting impression.

Custom Illustrations:

Our commitment to delivering something extraordinary led us to commission custom illustrations that would become the visual soul of Del Rio Brewery. Searching deep within our boundless creativity, our team meticulously crafted sugar skull characters for each beer, a tribute to Día de Muertos (Day of the Dead); also referencing homage to the rich cultural tapestry of Mexico with custom "Papel Picado" and other graphical textures. These captivating Beer Can Label Designs serve as a testament to our dedication to creating cool and unique visuals that engage and excite beer enthusiasts, sparking their curiosity and igniting their passion for the brand.

Development of the Brand:

Beyond our artistic creativity, we believe in crafting a holistic brand experience that extends to every touchpoint. To ensure that Del Rio Brewery stood out from the crowd, we didn't stop at the label design. We also crafted visually striking beer tap handles, transforming every pour into an artful experience. Additionally, we collaborated closely with Del Rio Brewery to develop a comprehensive suite of marketing collateral, including eye-catching posters, engaging table tents, and captivating pop displays for retail spaces. Our aim was to create something memorable and fun, captivating attention wherever it was showcased.

Continued Advice and Support:

At PrintCo Direct Inc, our commitment to our clients extends beyond the completion of a project. We're not just here to deliver outstanding design; we're here to foster growth and help our clients "Promote & Grow" their brands. Our collaboration with Del Rio Brewery didn't end with the completion of the rebranding project. We remain steadfast allies, offering ongoing advice and support to foster the growth and evolution of the brand. Our team stands ready to assist in future marketing strategies, product launches, and any other endeavors that will further establish Del Rio Brewery as a force to be reckoned with in the craft beer industry.


The transformation of Del Rio Brewery, achieved through our partnership with AvoSalc and the exceptional team at PrintCo Direct Inc, is a testament to the power of great design, strategic thinking, and unwavering dedication. We are proud to have played a role in revamping their identity, honoring their Mexican heritage, and creating a visual narrative that captivates beer enthusiasts. As Del Rio Brewery continues to make its mark in the USA, we look forward to witnessing its growth, celebrating its success, and toasting to the spirit of craftsmanship and culture.

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